News Update: General Mills Betty Crocker Gluten Free Desserts Won First Place

General Mills (NYSE:GIS) Betty Crocker Gluten Free Dessert Mixes won gold at the 2010 Edison Best New Product Awards gala in New York, taking first place in the consumer packaged goods food segment.

“We are thrilled that Betty Crocker Gluten Free Dessert Mixes won gold and are honored to have one of the strongest brand icons in the food industry associated with one of America’s greatest inventors,” said Jodi Benson, Baking R&D and transformational business development director for General Mills. “It has been extremely rewarding to welcome gluten free consumers back to Betty Crocker through this innovative line of products.”

The gluten in wheat flour provides the structure for traditional brownies, cookies and cakes, and therefore creating dessert mixes without gluten is a significant and remarkable technical achievement.

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